ACCETS AND RESOURCE MANAGEMENT (ARM) LIFE IS THAT ORGANIZATION. A NON FINANCIAL BANKING INSTITUTION POISED TO GIVE YOUR FAMILY A SECURED FUTURE EVEN IN THE ABSENCE OF THE BREAD WINNER. THINK ARM FOR (1) SAVINGS PLAN, (2) EDUCATIONAL PLAN, (3) PROTECTION PLAN. CALL FOR AN APPOINTMENT TODAY.

1). THE ORGANIZATION THAT IS READY FOR BUSINESS MUST BE WELL STRUCTURED AND ADEQUATELY EQUIPPED
2). IT'S RECRUITMENT STRUCTURE AND POLICIES MUST BE, SOUND, PROFESSIONAL AND STANDARDIZED TO GET EFFECTIVE/POTENTIALLY EFFECTIVE EMPLOYEES FOR THE SALES/MARKETING ASSIGNMENTS. QUALIFIED, EXPERIENCED OR POTENTIALLY ADEQUATE, ARTICULATE PERSONS, ELOQUENT, SMART, SHARP MEMORY, GOOD LOOKING, EXCELLENT SYNTAX BALANCE, COMPUTER/SMART PHONE LITERATE, ETC.
3). SUCH NEW HIRES MUST BE TRAINED ON THE FUNDAMENTALS OF THE COMPANY - VISION, MISSION, CORE VALUES, PRODUCT LINES, SERVICES, PRODUCT NAMES, TECHNICAL INFORMATION/SUPPORT SERVICES, INSTALLATION KNOWLEDGE, PRODUCT SAFETY/HANDLING, STORAGE/WAREHOUSING, PRICING, MARKET SECTOR, KNOWLEDGE OF COMPETITORS/EDGE, EXISTING CLIENTS, PROSPECTIVE CLIENTS (TARGETED AND SPECULATED), ETC.
4). MENTORING OF NEW MARKETING OFFICERS:
NEW HIRES MUST BE ADEQUATELY MENTORED BY GIVING THEM OPPORTUNITIES TO INTERACT WITH RELEVANT CLIENTS UNDER THE WATCH OF MASTER MARKETERS AND ASSESSED. BY SO DOING, THEY DEVELOP THEIR SKILLS TO MASTERY LEVELS.
5). PROPER EQUIPPING OF OUTGOING MARKETERS/SALES REPS.
COMPANY EFFECT SHALL INCLUDE, IDENTITY CARDS, CHARGED SMART PHONES, COMPANY BROCHURES, PRODUCT/SERVICE MODELS/CDs, COMPLIMENTARY CARDS, INVOICES, RECEIPTS, COPIES OF COMPANY REGISTRATION DOCUMENTS, PERMITS, LICENCES, CLEARANCES. PROFESSIONAL GROUP CERTIFICATIONS, BANK ACCOUNTS NUMBERS IN A COMPANY PROFILE. POS MACHINES, ETC.
6). MAPPING OF TARGET MARKETS.
DURING MARKETING PLAN, PROSPECTIVE CLIENTS TO BE VISITED ARE MAPPED OUT AND PROFILED FOR FOLLOW UP. CALLS SHOULD PRECEDE VISITATIONS. SOMETIMES, BOOKINGS ARE DONE AHEAD OF TIME, SOMETIMES, A LETTER REQUESTING AUDIENCE IS WRITTEN TO THE PROSPECTIVE CLIENT. AT OTHER LEVELS, VENDORS VISITING DAYS ARE UTILIZED.
MORE PROSPECTIVE AND WORTHY CLIENTS ARE CONSIDERED AS PRIORITIES FROM THE 20/80 AND 80/20 VILFREDO PARETO'S RULE.
7). APPROACH TO MEETING PROSPECTIVE/EXISTING CLIENTS.
BE DISCIPLINED AND PROFESSIONAL AT PHONE CALLS. IT CREATES A HIGH LEVEL OF EXPECTATION AT THE OTHER END TO WIN QUICK ACCESS. BE SMARTLY DRESSED AND IMPRESSIVE. FIRST IMPRESSION COUNTS. BE EQUIPPED WITH CONTACT EXCHANGE INSTRUMENTS AND PRODUCT/MARKETING TOOLS. MAKE LAPTOP READY FOR ANY PRESENTATION OR SHOW OF VIDEO CLIPS, ETC.
8). INTERFACING A PROSPECTIVE CLIENT.
BE AHEAD OF TIME, BE VERY CONFIDENT, BEING IN LOVE WITH YOUR COMPANY, PRODUCT AND SERVICES, GREET AND DEMAND THE WELFARE OF THE TARGET'S ORGANIZATION, HIS OR HER WELFARE AND HOLD ON FOR RESPONSE. THE RESPONSE SHOULD DETERMINE YOUR NEXT APPROACH. THE ESSENCE IS TO GET HIM,/HER IN THE MODE TO BE READY TO ATTEND TO YOU OR GIVE YOU HIS ATTENTION. ITS LIKE SOLICITING THE ATTENTION OF A BABY FOR A SNAP SHOT. ONCE THE ATTENTION IS SECURED, YOU HAVE TO BE VERY FAST TO PENETRATE TARGET'S MIND WITH ATTENTION GIVING VALUES. THIS IS THE REASON, STAMMERERS, SLUGGISH SPEAKERS, SHY PERSONS ARE MORE CHALLENGED AT MARKETING EXERCISES ESPECIALLY WHEN IT IS A BIT TIGHT TO PENETRATE.
ONCE ATTENTION IS SECURED, INTRODUCE YOUR COMPANY FIRST, YOUR SELF, (OFFER A COPY OF YOUR COMPLIMENTARY CARD IN THE PROCESS AND SOLICIT HIS OR HER'S), INTRODUCE YOUR PRODUCT, SERVICES AND VALUES THEY COMMAND. YOU CAN TAKE A BREAK FOR THE PROSPECTIVE CLIENT TO TAKE A TURN. WHATEVER HAPPENS, A TRACK IS OPENED FOR FOLLOW UP. A SALE CAN BE CLOSED, A SECOND VISIT CAN BE ARRANGED, YOU CAN BE REFERRED, ADVISED TO FORWARD A PROPOSAL. BUSINESS PLAN OR EXPRESSION OF INTEREST LETTER, ETC. AT THE END OF THE DAY, YOU'RE CLOSER TO CLOSING A SALE. FOR INDICATED INTERESTS, ISSUE PROFORMA INVOICE, FOR CLOSED SALES, ISSUE RECEIPTS. (WE'LL TALK ABOUT BUSINESS DOCUMENTS AND FINANCIAL INSTRUMENTS MORE BY NEXT EDITION). not expensive prom party dresses in color red
9). ADOPTION OF 21ST CENTURY MARKETING APPROACH
THE 21ST CENTURY MARKETING APPROACH. IT IS DIFFERENT FROM THE WALK-IN AND MEETING CLIENTS ON ONE AFTER ANOTHER BASIS. IT IS A QUANTUM DIMENSION OF MARKETING OF REACHING A VAST NUMBER OF POTENTIAL CLIENTS BEYOND YOUR IMMEDIATE PHYSICAL VICINITY. IT IS THE DIGITAL, ONLINE, SOCIAL MEDIA ORIENTED KIND OF MARKETING WHERE WEBSITES. BLOGGS, SOCIAL MEDIA PLATFORMS, BULK SMS AND WHATSAPP MESSAGING ARE ENGAGED FOR SWIFT DISEMMINATION OF COMPANY MARKETING INFORMATION, IN SECONDS, SUSTAINED FOR EVERY VISITING PROSPECTIVE CLIENT TO SEE ONLINE.
LOTS OF TRAFFIC AND ENQUIRIES ARE RECEIVED DAILY, RESPONDED TO AND SALES CLOSED.
10). EFFICIENT LOGISTIC AND COMMUNICATION EQUIPMENT/ PLATFORMS.
INVESTORS AND BUSINESS OWNERS SHOULD ENSURE THE PROVISION OF WORTHY VEHICLES, DELIVERY VANS, TRICYCLES, BOATS, HOVER CRAFTS, CARGO PLANES FOR PRODUCTS AND PERSONNEL BE ENGAGED FOR MARKETING PURPOSE AS WELL AS DELIVERIES.
ON THE OTHER HAND AS IT RELATES TO ONLINE MARKETING, PHYSICAL OR ONLINE ADVERTS, RELEVANT COMPUTER SYSTEMS, SOFTWARES AND INTERNET COMMUNICATION ACCESS SHOULD BE ROBOUSTLY PROVIDED TO ENSURE 24,/7 ACCESS TO INFORMATION BOTH TO REACH OUT AND TO BE REACHED.
NOTE THAT, WITHOUT WIDE RANGE, EFFECTIVE AND SUSTAINED AGGRESSIVE MARKETING, YOUR PRODUCT/SERVICES WILL NOT BE KNOWN NOR PURCHASED.